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The Secret to Persuasion


From the Front Porch at UHD: Most of the time, we persuade people more by appealing to their needs than to their sense of reason. Want to persuade more people? Find a NEED and fill it.

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Categories: Uncategorized
  1. Rocio
    July 28, 2011 at 5:25 am

    Is it persuation or manipulation?

    • July 28, 2011 at 1:11 pm

      Good question! It is easy for these terms to become blurred. Generally speaking, as long as the need is real, the appeal is persuasive. If the need is invented or is not real, it is manipulation.

      For example, politicians are persuasive when they attempt to fill a need for their constituency, such as job creation or lowering taxes for more spendable income. However, when they invent a need that doesn’t exist, they do for self-gratifying reasons, i.e., gaining political office. Again, a salesperson is persuasive when they fill a need and manipulative when they oversell the need in order to make a larger commission. Whether a person is persuasive or manipulative depends on their attitude at the time of interpersonal encounter. I would much rather develop a reputation of persuasion rather than a reputation for manipulation.

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